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FUD - Fear, Uncertainty and Doubt

Many people, even some the most successful entrepreneurs, have developed an aversion toward technology.Fear, Uncertainty and Doubt (FUD) are mastering the minds of business people and workers alike. Why? Because computers are scary. I know they are, I work with them every day. However, as with every fear, you have to ask yourself the question if this fear is reasonable. My answer is that it is not. Nobody denies the usefulness of cars and nobody is afraid of them - letting the occasional phobic out of the picture.

But why? Cars are technologically advanced pieces of human craftsmanship and only people with a deep interest in them will be able to get deep into the inner workings. Yet, everybody is able to use a car and everybody will do so at some time in their life. And nobody seems to be afraid of them!

Computers are like cars in many ways. They are a technologically advanced piece of human craftsmanship. People with deep interest in them are the ones that will be able to get into their inner workings. But ask yourself this: Is this necessary for daily use?

When things go wrong with a car, you may get into an accident and harm your physical being. The chances of this happening with a computer, are almost non-existent. You may loose some data, but performing regular backups of 'user data' such as documents and databases, will allow for recovery of the toughest crashes.

Computers also ask questions. Many people see a pop-up and automatically click yes or OK, without reading the message that accompanies the question. Reading the information that is given to you and looking on the screen for an option that you require, shows that most fears are unfounded.

When a programs appears not to do what you want, it is not the computer. Is is either the user who does not understand 'the controls on the dashboard' or a mistake by the person who created the program.

Remember: Computers are nothing but big calculators. They calculate mathematical equations and do this at lightning speed. Their outcome is ALWAYS correct. It is the human element on either side of the monitor that causes software to act weirdly. And if this happens? Most of the time a reboot is sufficient to resolve the problem. And let's be fair: When was the last time you got into a fender-bender and the car fixed itself when you started it to drive off?

 



Last updated by Cas Mollien (cmollien)  on Jan 07 2010  at 9:15 PM
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